Press Release

Department of Management of Dogra Degree College organized a Guest Lecture on "Current trends in marketing" on 09th of December 2021 from 11:00 to 12:00 noon in conference hall .The eminent speakers for the guest lecture was Dr. Naresh Sharma, Assistant professor, Central University of Jammu. The lecture was attended by 60 students and 7 Faculty members of Management department.

The guest speaker was heartily welcomed by Ms Priyanka Sharma, Lecturer, and Department of English. The guest speaker Dr Naresh Sharma, Assistant professor , Central University of Jammu having 10+ years of rich experience in the field of marketing and supply chain management. The lecturer deliberated upon the latest trends in marketing like societal marketing, green marketing, transit marketing, outdoor marketing experiential and digital marketing.

The vote of thanks was given by Ms. Nadia Sumbria, Lecturer, and Management department.


As per the feedback received from the participants it was very good learning experience. The lecture helped them in understanding the marketing strategies.